DIGITAL TRANSFORMATION OF THE CINEMA MEDIA

Discover the most premium marketplace for new digital ad formats. Cinemataztic combines interactivity, targeting and measurement of digital with the scale and quality of traditional cinema advertising. We use technology, data, user engagement and premium inventory to enable buyers and sellers to transact across all cinema screens.

ADTECH FOR CINEMAS

CineAd is a gateway for cinema advertising to be a part of the programmatic landscape. It is an addressable advertising platform where cinemas can sell their screen exposures as digital inventory and where agencies and advertisers can buy digital campaigns based on profiled audiences. More than 65% of global media spend is digital and the share is growing year after year. Cinema’s share of digital media budgets has until today been non-existing, but by making digital profiled cinema inventory accessible on the CineAd trading desk, this is now changing. In order to do addressable advertising against an audience you need to know audience size and profile. Cinemas have ticket sales online and know exactly how many tickets are sold at each show, but very few cinemas know exactly who is in the audience. This problem has been solved by Cinemataztic’s audience model. Based on extrapolation of the user sample provided by registered users of the CineGame App, all audiences are profiled. The different target segments are offered on the CineAd platform where agencies and advertisers can setup campaign rules and deploy custom algorithms and automate the buying of digital cinema inventory based on the profile of each audience.